Professor of art marketing
Holder, Carmelle and Rémi Marcoux Chair in Arts Management, HEC Montréal
François Colbert is among top sholars in arts marketing in the world having published close to 200 works and being one of the most cited author in his discipline. He is professor of marketing and holder of the Carmelle and Rémi Marcoux Chair in Arts Management at HEC Montréal. He founded the Master in the Management of Cultural Organizations (in French) at HEC Montréal in 1988. He currently is coordinator of the joint Master of Management in International Arts Management (HEC, SMU, Bocconi), and is the Head of the field Marketing and Management of Arts and Cultural Industries at the PhD program, he is Founding Editor and Editor-in-Chief of the International Journal of Arts Management, published by the Chair in Arts Management. He also is member of the Editorial Board of City, Culture and Society (an Elsevier publication). He has been UNESCO Chair in Cultural Management from 2012 to 2018.
In May 2002 he was awarded the Order of Canada for his many achievements and for his unique contributions in developing the field of arts management, the Queen Elizabeth II Golden Jubilee Medal (2002) and the Queen Elizabeth II Diamond Jubilee Medal (2012). He was made Fellow of the Royal Society of Canada in 2005 and also received the ACE Award 2006 from the Association of Cultural Executives as well as the World Outstanding Scholar Award of Creative Management in 2021 (Sichan University). He also is Honorary Professor at Peking University, the National Academy of Chinese Theatre Arts as well as at the Tianjin Conservatory of Music in China.
Professor Colbert has been active in the field of arts and culture for over 40 years, particularly in the performing arts, museum and film sectors. He has given numerous training and professional development seminars in arts management, with a focus on the field of marketing management in a cultural context. He is a past or present member of the board of directors of thirty cultural organizations and served as vice-chair of the Canada Council for the Arts for eight years, until 2003; he has been on the Board of other large organisations such as Les Grands ballets canadiens and Radio-Québec.
He teaches two courses offered as part of the graduate program in arts management, Marketing Cultural Organizations and Cultural Policies, and the doctoral seminar called Fundamentals of Arts Marketing. He is also the author of Le Marketing des arts et de la culture, now in its fifth edition and available in English as Marketing Culture and the Arts as well as in thirteen other languages (15 in total). Professor Colbert is founding president and co-chair of the scientific committee of the International Conference on Arts and Cultural Management (AIMAC).
François Colbert is the author of close to 200 publications including articles in refereed and non-refereed journals, books, chapters in books, proceedings, bibliographies and research reports, mainly on marketing of the arts and his Google Scholar 2020 Citations is as follow : Citations 3238, H Index 24, I10 Index 43.
In addition, he has organized numerous conferences addressing topics related to cultural management. He has also given many talks and seminars on arts management both in Quebec and Canada and in 29 other countries including Australia, Belgium, China, Colombia, France, Germany, England, Italy, Japan, Russia, South Korea, Spain, Sweden and Spain.
Honorary Professor at National Center for Research into Intercultural Communication of Arts (NCRICA), School of Arts, Peking University, China;
Honory Professor at Luxun Academy of Fine Arts, Shenyang, China;
Honorary Professor at National Academy of Chinese Theatre Arts, China;
Honorary Professor at Tianjin Conservatory of Music, China.
Academic Editorial Boards
International Journal of Arts Management: Founding Editor (1998- )
City, Culture and Society: (1999 – )
Journal of Cultural Management and Policy: (2010 – )
Journal of Cultural Management: Science and Education (2017 – )
Academia Revista Latinoamericana de Administración: Special Guest Editor (2017)
Psychology & Marketing: Guest Editor (2014)
(Chinese) Journal of Arts Management (2017- )
Google Scholar Citations (August 2019)
H Index 24,
I10 Index 43)
Articles in Peer Reviewed Scientific Journals
LIN, Yi, F. Colbert, H. LUO (2019), « CHEN Ping and the National Centre for the Performing Arts, Beijing : How to develop a performing arts’ market in a fast growing economy », International Journal of Arts Management, 21 (3), 73-81..
Colbert, F., D. Danilo-Dantas (2019), « Key Directions of Academic Research in Customer Relationships for Arts Marketing », International Journal of Arts Management, 21 (2), 4-14.
Lin, Yi., F. Colbert (2018), « Chinese Opera and the International Market », International Journal of Arts Management, 20 (3), 75-85.
Colbert, F. (2017), The Importance of the Consumption Experience in Art », (Chinese) Journal of Arts Management, 1 (1), 24-32.
Obaidalahe, Z., F. Salerno, F, Colbert (2017), « Subscribers’ Overall Evaluation of a Multi-Experience Cultural Service, Tolerance for Disappointment and Sustainable Loyalty », International Journal of Arts Management, 20 (1), 21-30.
Ruiz, J., F. Colbert, A. Hinna, (2017), “Arts and Culture Management: Academic Research, A Key Factor for Its Development: Heterogeneous Topics that Drive Knowledge of the Sector », Academia Revista Latinoamericana de Administración, 30 (2), 147-155
Colbert, F. (2017), “A Brief History of Arts Marketing Thought in North America”, Journal of Arts Management, Law and Society, 47 (3), 167-177.
Charland-Lallier, M., F. Colbert (2017), “Factors Influencing the Choice of a Career Path in the Arts”, American Journal of Arts Management (online Journal), January 2017.
Correa Dantas, D., F. Colbert (2016), « Festival de Lanaudière: Differentiation in Customer Experience», International Journal of Arts Management, 18(3), 79-85.
Ruiz-Guttierez, J, P.S. Grant, F. Colbert (2016), « Arts and Culture Management/Gestion Cultural Y De Las Artes : Arts Management in Developing Countries : A Latin American Perspective », International Journal of Arts Management, Special Edition-Spring 2016, 6-31.
Recaman, A-L, F. Colbert (2016), “Tania Pérez-Salas, Dancer And Choreographer: From Artistic Creation To Management Of A Cultural Enterprise”, International Journal of Arts Management, Special Edition-Spring 2016, 232-260.
Colbert, F (2014), “Introduction to the Special Issue on Marketing the Arts: The Arts Sector, A Marketing Definition”, Psychology & Marketing, Special Issue, 31(8), 563-565.
Colbert, F., Y. St-James (2014), “Research in Arts Marketing: Evolution and Future Directions”, Psychology & Marketing, 31(8), 566-576.
Carillat, F., F. Colbert, M. Feigne (2013), “Weapons of mass intrusion: The leveraging of ambush marketing strategies”, European Journal of Marketing, 48 (1/2), 314-335.
Colbert, F., A. Courchesne (2012), “Critical Issues in the Marketing of Cultural Goods: The Decisive Influence of Cultural Transmission”, City, Culture and Society, 3 (4), 275-280.
Dallaire, G., F. Colbert (2012), « Sustainable Development and Cultural Policy: Do They Make a Happy Marriage?”, ENCATC Journal of Cultural Management and Policy, 2 (1), 6-11.
Colbert, F. (2012), “Financing the Arts: Some Issues for a Mature Market”, Megatrends Review, the International Review of Applied Economics, 9 (1), p 83-97.
Bonet, L., Colbert, F., Courchesne A (2011), “From Creative Nations to Creative Cities: An example of center-periphery dynamic in cultural policies, City, Culture and Society, 2, 3-8.
St-James, Y., F. Colbert, (2011), “Staging Magic: Forty Years of Product Management at Théâtre Sans Fil”, International Journal of Arts Management, 13 (3), 68-78.
Colbert, F. (2009), « Beyond Branding: Contemporary Marketing Challenges for Arts
Organizations », International Journal of Arts Management, 12 (1), 14-21.
Carrillat, F.A, A. D’Astous, F. Colbert (2008), « The Effectiveness of Art Venue Sponsorship: An Attribution Perspective”, Journal of Sponsorship, 1 (3), 274-285.
D’Astous, A., Z.Voss, F. Colbert, A. Caru, M.Caldwell, F. Courvoisier (2008), “Product-Country Images in the Arts: A Multi-Country Study”, International Marketing Review, 25(4), 379-403.
Ouellet, J.-F. Colbert, F., Savard, M.-A. (2008), « La personnalité des salles de spectacles : Développement d’une échelle et applications », International Journal of Arts Management, 10 (3), 49-59.
d’Astous, A., Colbert, F., Nobert, V. (2007), « Effects of Country-Genre Congruence on the Evaluation of Movies: The Moderating Role of Critical Reviews and Moviegoers’ Prior Knowledge », International Journal of Arts Management, 10 (1), 45–51.
d’Astous, A., Colbert, F., Fournier, M., (2007), « Consumers’ Receptivity to Brand Extension and Co-Branded Products in Arts Organizations », Journal of Service Marketing Research, 21 (4), 231-240.
More information can be found on Professor Colbert by visiting http://www.gestiondesarts.com/